Northern Media has secured a new contract to provide a range of SEO services to leading vending machine company, Spa Vending.
Having built a simple brochure website for the Ripon based business when it was originally launched, owner James Kears re-approached Northern Media to ask for their help once more.
The focus of the Search Engine Optimisation activity will be to help improve the ranking of the website for a variety of vending machine based keywords, across the North of England. The ultimate objective is to have the Spa Vending website featuring in the top five search results for all keywords within the next 12 months.
Geographically, Spa Vending has asked Northern Media to focus on the major town and city locations in the North and North East, including Leeds, Wakefield, Huddersfield, Hull, York, Harrogate, Sheffield, Newcastle and Lincoln.
Phase one of the SEO activity will be to expand the content on the website. The initial content strategy will include adding new product pages, gallery, news, blog, location based pages. Northern Media will also revamp the home page to reflect the businesses new ambitions.
Phase Two of the SEO activity will involve looking at such things as the meta titles, meta descriptions, H1 headers, image alt tags, internal page links, social plug ins and overall architecture.
Phase Three of the project will involve a sustained and consistent period of targeted and planned link building, from relevant high page ranking websites. As part of this process, Northern Media’s team of copywriting experts will be writing industry related article content and press releases that will be published on third party sites.
At the end of every month, Northern Media will provide Spa Vending with a keyword ranking report, Google Analytics Report and Call Tracking report, which will illustrate ongoing progress. Northern Media and Spa Vending plan to meet once a month to discuss the success of the campaign, the impact on sales performance and the return on investment.
It is expected that the SEO activity will significantly grow the volume of inbound leads into the business and support Spa Vending’s growth plans.
Commenting on the new contract, Managing Director Chris Elliott commented, “We are really pleased to have won the contract with Spa Vending and continuing our long standing relationship. Spa Vending are a great company to work for and with, so we are looking forward to playing a key role in helping them achieve their growth objectives for the next 2 years”
If your website does not rank well on Google for your target keywords, and you would like to do something about it, talk to Northern Media.