If it’s used correctly, and usually as part of an overarching marketing strategy, email marketing can be a valuable tool for any business. The relatively low costs in comparison to more traditional marketing tools means email marketing is genuinely open to every business, no matter how small.
While the price is perhaps the most immediately attractive aspect of email marketing with Northern Media, there are a plethora of other benefits from using the system that you should consider. Perhaps most importantly, email marketing campaigns are instantaneous and measurable down to the minutiae. This means you can instantly see the impact of your campaigns, see which ones are successful and tailor them to your customers better with each subsequent e-shot.
A typical myth that’s formed around email marketing is that no one pays attention to branded emails any more. With Gmail and Yahoo’s new inbox system filtering them away and spam filters incorrectly wicking away poorly written media, it’s important to have a marketing company that has a track record of reaching customers. Northern Media can boast an open rate of up to 35% on e-shots in a marketplace which averages just over 10%.
There are six main factors which influence the success of any email marketing campaign. They include the design of the e-shot, the content you push out (relevant to the target audience), the quality and volume of data (distribution), the strength of the need / offer / benefit / advantage, the call to action and timing.
Northern Media will ensure that these critical success factors are discussed, planned and successfully delivered in order to ensure you achieve the highest possible return on investment.
In addition to providing all clients with statistics showing the performance of your email marketing campaign, we will also discuss with you the impact of the campaign in terms of clicks, leads, order numbers, order value and profit, and use the data to link in to any existing CRM.
If you think a successful marketing campaign would benefit your business get in touch with the team here at Northern Media on 01924 367105.
“Having worked with Northern Media for many years, they knew exactly what we wanted from our new website. They worked closely with us throughout the process to ensure it was delivered to the highest possible standard.”
“Working with Northern Media has been a pleasure. They are quick to respond, honest and have delivered a great return on investment on our marketing spend.”
Email Marketing FAQs
Do you use a template to create the email newsletter design?
No, all of our email newsletters are bespoke and targeted to the needs of the company.
Who will receive my email marketing campaign?
Northern Media will work closely with you to identity relevant data and markets you should be targeting to ensure your campaign has maximum impact.
What should I look for in my email marketing statistics report?
The first thing to consider is the open rate which reveals how many people have opened the email. Industry averages are at around 10-20% but here at Northern Media we aim to get our clients to up to 35%.
The other element to be aware of is the click-through rate, which reveals how many people have further engaged with the campaign and have clicked through to your site.
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Whether you have a specific enquiry about a service we provide, or are just looking for some general advice, we’d love to hear from you. Get in touch with a member of the team today.
Northern Media (Yorkshire) Ltd
Unit 2, Calder Island
Wakefield, West Yorkshire