Whether you are wanting to create a brand from scratch or are looking to re-brand, Northern Media have a team of experts ready to create a unique image and identity for your business, product or service.
With the business world becoming ever more fast-paced and our ability to know our customers increasing through social media and website metrics, rebranding is becoming more and more common. Targeting your business at your most important customers is a no-brainer.
Essentially branding is about the process of understanding ones customers and creating an image that they will engage with, trust and buy into. Your brand is about your good name and what your business represents, which is why in the early stages of the branding process, your account manager will take the time to fully understand the nature of your business. We’ll work together to identify your target customers, successfully profile them using a variety of in-house methods and create a variety of concepts and creative designs to suit your needs.
Our brand management team, coupled with our graphic designers will then produce a range of concepts and creative designs. Through a process of discussion and feedback, we will work with you to evolve the initial logo, symbol and strapline ideas so that we finish with a brand that we know your target audience will engage with and trust.
Northern Media are proud to work with a diverse array of clients from multiple sectors. Whilst some clients have worked with us just to rebrand, we find that most are so impressed with the services we provide that they remain clients. It also helps both us and the client maintain a consistent marketing strategy, setting them up for a stronger business down the line. If you want to see what Northern Media can do for you, do not hesitate to get in touch with the team on 01924 367105.
“Having worked with Northern Media for many years, they knew exactly what we wanted from our new website. They worked closely with us throughout the process to ensure it was delivered to the highest possible standard.”
“Working with Northern Media has been a pleasure. They are quick to respond, honest and have delivered a great return on investment on our marketing spend.”
What is the difference between a logo and a brand?
A brand is how your business or organisation interacts with the public on an emotional and intellectual level. For example advertising styles, the use and types of imagery as well as your writing style and topics. Where as a logo is simply a mark used as association with the brand.
How long does it take to develop a brand identity?
It can take as little as a couple of weeks for Northern Media to design and create a new brand identity, depending on the initial information gathering discussion with the client. We always make sure we take enough time to fully understand our client's needs before we even begin the design process.
What are the advantages of having a brand?
A strong brand enhances customer recognition and loyalty, strengthens the company's position amongst competitors, expands opportunities and, most importantly, increase margins.
What makes a great logo?
A strong logo needs to be unique, timeless and target the right audience.
Keep up to date with all the latest industry and company news from Northern Media.
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Whether you have a specific enquiry about a service we provide, or are just looking for some general advice, we’d love to hear from you. Get in touch with a member of the team today.
Northern Media (Yorkshire) Ltd
Unit 2, Calder Island
Wakefield, West Yorkshire