The New Year brings with it a number of predictions and speculations for the year to come, particularly with Search Engine Optimisation (SEO) which is dependent on being one step ahead of the game. While many components of SEO remain the same, it is important to always be looking out for how search engines are changing and adapt your strategy accordingly. Here are some of the big trends that you should be aware of as we enter 2017.
Perhaps the biggest trend to watch out for this year is the rise of Accelerated Mobile Pages (AMP). AMPs are an open-source protocol that make it possible to create webpages that load almost instantly on mobile devices. Google has already started to favour sites that have switched over to AMP and in 2017 expect to see more companies utilising this option.
Long- form and ‘Dense Content’
Long- form content has seen a rise in recent years and has been shown to perform better in search results as people have become tired of reading the same fluff ‘bite-sized’ content repeatedly. Now as the market is flooded with both types of content, 2017 may see the rise of a new form of content focussed not on length, but quality. To appeal to readers this new content will pack as much information into a small space, providing ‘dense’ high-quality material.
User Experience has always been important to SEO, but in 2017 we may see its increased significance. If you create engaging content that means visitors stay on your website longer, this reduces your bounce rate and has a direct positive impact on your SEO. We have already spoken about AMPs and a mobile user’s experience, but watch out for any other ways Google will favour pages offering a higher level of user experience.
If you require the expertise of SEO specialists to improve your website’s ranking and drive traffic to your site in 2017, do not hesitate to get in touch with the team here at Northern Media on 01924 367105.