Clear View showcase products through new website
Based in Holmfirth, near Huddersfield, Clear View design, manufacture and install aluminium windows and doors to the domestic, commercial and trade market, throughout the whole of the UK.
Seeing their old website wasn’t converting traffic into enquires, the client approached Northern Media to redevelop the site to appeal to all three target sectors. Their objective was to achieve 20% year on year growth for each of the three target sectors through generating more direct sales from their website.
Crucially, the client wanted the new website to reinforce the business’ main USP and raise the profile of the Clear View name. By building a stronger online portfolio of case studies and existing client success stories, they wished to drive recommendations, influence new prospective clients and use the site as an effective sales support tool.
In response to the client’s desire to raise their profile and generate more leads, Northern Media recommended a number of different strategies. Alongside a comprehensive Social Media, SEO and PPC campaign, we suggested a website redevelopment with full content management and CRM integration.
Our in-house design and development team worked together to create a spectacular new website that has the wow factor, reflects Clear View’s brand and reinforces their unique identity. The new case study and product pages effectively promotes their full suite of products, providing information and therefore engaging with all three of their target sectors.
Ultimately the new website, which supports and integrates with the other marketing activities undertaken by Northern Media, has helped Clear View achieved 20% year on year growth throughout the six years they have worked with the team here at Northern Media.
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Northern Media (Yorkshire) Ltd
Unit 2, Calder Island
Wakefield, West Yorkshire