Northern Media launch new Acumen Waste Website

The Objective

Acumen are a Waste Management company that, although being based in Knottingley, West Yorkshire, provide their services nationwide. Established in 1994, they have grown rapidly into one of Yorkshire’s leading Waste Management companies. Acumen were already a rapidly growing business yet decided to approach Northern Media to accelerate that growth. Using Northern Media’s digital marketing expertise Acumen hoped to generate more direct sales through a new website.

Solutions offered

We sought to help Acumen reach their objectives by firstly raising their profile online. Northern Media worked closely with Acumen to build a new website that would help build brand awareness and ultimately increase sales, both direct and indirectly. The digital marketing campaign also sought to facilitate the growth of Acumen through a variety of individual solutions. These included an SEO campaign, highlighting the company’s strengths and USP’s, building up their portfolio of case studies and engaging with new prospects.

The Results

Liaising closely with the team at Acumen, Northern Media’s talented design and development team built a spectacular website that reflected Acumens brand in a vibrant, attractive and professional manner. The new website also included an extensive SEO campaign that has boosted Acumen’s organic ranking on search engine pages. Also, the social media campaign created a huge increase in Acumen’s online engagement with new businesses and clients, boosting their profile in the industry.


Ben Dudley, General Manager at Acumen Waste, said:

“We were impressed with Northern Media from the first meeting – they listened to us and understood what we wanted to achieve and their previous track record with similar businesses made them the perfect digital partner.”

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