Northern Media improves MJ Backhouse’s social media presence

The Objective

MJ Backhouse are Yorkshire’s leading Pest Control company. They provide high quality pest control services in Yorkshire and throughout the UK. MJ Backhouse have been providing their services to both commercial and domestic customers for 30 years. The family run business decided they wanted Northern Media to take their business to the next step through a targeted social media campaign. Our digital marketing expertise and extensive experience with social media helped MJ Backhouse to ultimately grow their business and increase sales.

Solutions offered

Northern Media spent a lot of time with MJ Backhouse deliberating and deciding on the best course of action to achieve their objectives. We conducted and managed an extensive social media campaign on various platforms. LinkedIn, Twitter, Facebook. The campaign on LinkedIn helped MJ Blackhouse to increase business with commercial clients, such as businesses that require pest control services, and it increased the opportunity to create prospect meetings. Northern Media understand that Facebook and Twitter are predominantly used by domestic clients allowing the campaign to reach the objectives of improving relationships with existing clients

The Results

The increased engagement with the public and commercial clients generated over 7 clicks a month to the MJ Backhouse. The campaign also grew the online profiles of over 300 followers on Twitter and 38 connections on LinkedIn. This increase in social media activity has increased brand profile and awareness of MJ Blackhouse online which translated into an increase in sales for the business.

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