The Objective

Based in Batley, near Wakefield, AB Print are one of the leading providers of print management solutions across the UK. They provide range of print including stationary, brochures, leaflets, exhibition stands, large format printing and bespoke printing.

AB Print approached Northern Media in 2016 complaining that they were receiving very few inbound leads from their website, despite being one of the largest printers in Yorkshire. Furthermore the website had been neglected, the content was out dated and was in need of a refresh.

Traffic was virtually negligible so the main priorities were to update the website content and imagery and start moving up the search results for some specific target keywords.

Solutions offered

In the first instance Northern Media completed a full SEO analysis, to assess the problems with the website. A change document was produced which listed everything that needed updating, but which also prioritized the elements that would have the most immediate and positive impact on search ranking.

Some of the key areas which needed improvement included the content, page infrastructure, image alt tags, the quality and volume of back links, regularity of the content updates and the poor page load speed – primarily caused by the volume of images on each page and the hosting provider.

Fortunately the website was built in WordPress, so with two WordPress expert developers in-house, Northern Media were able to implement all the page, design and infrastructure changes quickly and simply.

Once the all the on-site changes had been completed, an ongoing content generation strategy was then implemented to ensure the website was kept up to date. A minimum of six pieces of content were added to the website each month, including blogs, case studies, recent projects, gallery images, new products, company news, industry news, FAQs and testimonials.

The Results

In February 2017 the AB Print website received 8 unique visitors to the website. Twelve months later, in March 2018, the AB Print website received 1,204 unique visitors to the website, a huge increase. As a consequence of the growth in traffic, the number of inbound enquiries from the website has increased significantly.

The website was virtually invisible, but now it appears on page one for search terms like printers Wakefield, digital printing Wakefield, brochure printing Wakefield, litho printer Wakefield, Litho printer Leeds.

Testimonial

“Northern Media have done a brilliant job of improving both the visibility of our website and increasing the volume of traffic. We have certainly seen an increase in the number of inbound enquiries and whilst it is always difficult to quantify the exact results, we are certainly seeing a fantastic return on our investment. We would certainly recommend Northern Media’s SEO services to our clients and contacts” Alan Goodall, AB Print

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