Jet Aire raises brand profile through PR campaign

The Objective

Jet Aire are a premier drain care specialist who provide a range of first class drainage solutions to commercial, industrial and domestic clients throughout the UK. They approached Northern Media to enquire about how a targeted Public Relations (PR) campaign would help them raise their profile. Jet Aire wanted to improve the Jet Aire name within the industry to help compete with the ‘big boys’ within the drainage industry.

Solutions offered

To effectively raise the profile of the Jet Aire brand, Northern Media offered a number of solutions that involved communicating company news, success stories and case stories to their target audience. This would position themselves as an industry expert and therefore engage existing customers and entice new prospects. Working closely with Jet Aire, Northern Media’s team of PR experts and copywriters crafted a PR campaign that included press releases on topics such as: individual employee news, successful projects and charity work.

The Results

As a result of the targeted PR campaign, both in print and online, Jet Aire’s public profile has raised significantly. Their portfolio of work is now large and continues to grow. With Northern Media’s guidance, key relationships have been built with publications, with articles being features in multiple editions of Drain Trader, Water Active and Institute of Water.

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