Anne Taylor encourages prospective clients through email marketing campaign

The Objective

Anne Taylor is a London based Business Coach who provides executive coaching, team coaching, management coaching and leadership development. Accredited by the London Business School, she has worked with many FT100, FT250 and global organisations.

Anne was looking for a way of generating a small number of enquiries from very specific corporations who are likely to be looking for management coaching and leadership development, as well as individuals wanting personal, executive or confidence coaching.

Solutions offered

Northern Media suggested a focused email marketing campaign to target existing customers and very specific prospect customers. Our skilled team of graphic designers came up with professional monthly e-newsletter design. Our talented group of copywriters in turn generate content each month that aims to introduce prospects to Anne’s expertise, character, personality and approach to coaching. Furthermore, within the campaign there is the opportunity to use the leverage of current client success stories to influence new prospective clients.

Northern Media also closely monitor the distribution and reporting figures for each e-newsletter, constantly analysing what works and what doesn’t to ensure Anne gets the most from her campaign.

The Results

The success of the email marketing campaign has had a number of benefits. By being able to quickly and easily communicate with existing customers, the e-newsletter has created numerous cross-sell and up-sell opportunities. Furthermore, the targeted approach to prospect customers effectively raised Anne’s brand awareness amongst a new audience.

The campaign has achieved an impressive 35% open rate, with over 15% open to click through ratio. The e-newsletter not only communicated with prospective and existing clients, it generated an increase in traffic to the Anne Taylor website.

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