Mr Eames, of Sherburn Court in Whinmoor, Leeds was today presented with £75 in ASDA shopping vouchers by Easaway Environmental’s customer service manager, Emma Armstrong.
Mr Eames had entered a spot the difference competition in ‘The Swarcliffe News’ – the quarterly newsletter from Yorkshire Housing, which was sponsored by Northern Media client, Easaway Environmental.
As part of an ongoing PR and brand awareness campaign in Leeds, Easaway has been sponsoring competitions and placing advertorial content in Leeds City Council and Private Housing Authority newsletters across the city for 12 months. With a circulation of around 75,000 residents, the campaign has helped raise the profile of the Easaway brand within the Leeds area, whilst also building a closer working relationship with its existing clients (who publish the newsletters).
In addition to creating, planning, organising and implementing the PR campaign, Northern Media also attend and photograph all voucher presentations, write and post press releases on the Easaway and Housing Authority Websites and distribute press releases for wider publication.