Bradford-based British Wool have chosen Northern Media to build their new website and give their online experience a fresh new look and experience.
With their main headquarters in Bradford and offices in Scotland, Wales and Northern Ireland, British Wool is owned by approximately 40,000 sheep farmers in the UK. They collect, grade, sell and promote British Wool to the international wool textile industry, for various uses such as flooring and furnishing.
British Wool wanted a new site that helps them communicate more effectively with their key stakeholders. One way this has been achieved is by separating the website into the various users associated with the business, including producers, consumers, trade, education and press. This will help British Wool to reach their segmented target audiences more effectively through different and relevant content in each section. Essentially each user has their own microsite that includes content and information relating to their needs.
Northern Media were happy to take on the project and have worked closely with British Wool to build a website that helps them meet their company objectives. All areas of the website were built in line with the main objectives of increasing traffic to the site, making it user friendly and providing a comprehensive range of specific information for the user.
Graham Clark, Head of Marketing at British Wool said “Having had previous experience of working with Northern Media, I knew they would be the perfect partner to work with on such a big project. They have been great to work with from the initial meeting through to launch and its been really enjoyable working with them on getting it live.”
“We have already identified some future projects and I look forward to working with Northern Media again on developing them.”
Here at Northern Media, we have a wealth of experience in building and developing professional and functional websites for our clients across the Yorkshire area. We work closely with our clients to build a bespoke website that is unique to the client’s needs.
If you’d like more information about our range of digital marketing services, don’t hesitate to give a member of our team a call on 01924367105.