Northern Media build relationship with Carmel Harrison PR

TWO Wakefield companies have joined forces to support a major Yorkshire manufacturer as it grows its business.

Northern Media and Carmel Harrison PR have been working on a digital marketing campaign for HpE Process Ltd, who manufacture equipment for the food production industry from its Leeds base.

HpE Process Ltd had recently changed their domain name and wanted to inform customers, suppliers and the industry.

Carmel Harrison, of Carmel Harrison PR said: “A domain name change is a major step for any organisation and can cause confusion for existing and potential customers if not done definitely and properly. Email marketing was new to HpE Process Ltd and we needed an agency with proven experience, who could come up with creative ideas. The Northern Media team impressed us with their understanding of the brief and the need to be very focussed providing first class analytics.

“The campaign has already proved successful with higher than expected returns and information that we and our client can use to formulate activity for the future. I am already talking to some of my other clients about possible email marketing campaigns, and I would definitely recommend Northern Media in the future.”

Chris Elliott, managing director at Northern Media, said:

“Carmel was looking for a monthly newsletter for her client that would be able to communicate their most recent news in an appealing and effective manner. Our digital marketing team have vast experience in email marketing gained through campaigns for other clients, and we were confident we could help.”

At the end of every month Northern Media send through an open and click through report which will indicate to Carmel Harrison which members of the database not only opened the email, but those who clicked through and which pages they visited.

Northern Media is a full service marketing agency based in Wakefield city centre. Over the years, we have gained considerable experience in helping businesses across Yorkshire with their branding, digital marketing and PR. For more information please call our team on 01924 367 105.

Written by Jess Venson

Senior Graphic Designer

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