Managing Director Chris Elliott and Marketing Executive Anthony Bowyer tried their hand at being university lecturers at Huddersfield University this month, providing a lecture on how journalistic skills taught on journalism courses can be used in other industries, including marketing. Chris’s extensive knowledge of the marketing industry and Anthony’s journalism experience meant they were more than happy to speak to current students about the types of career open to them once they graduate.
Anthony is a journalism graduate at Huddersfield University, which recently won the 2013 Times Higher Education University of the Year award, and was therefore particularly excited about going back to his old campus to inspire his fellow students!
Chris began the lecture by discussing the types of skills and attributes marketing agencies look for in graduates, and explained how journalism skills are valuable for roles such as SEO, social media, PR and writing content for marketing materials.
Anthony continued the lecture with a discussion on the difficulty of securing a job in the media once you graduate, and how transferrable skills learnt on journalism courses can be used in a variety of ways.
“You have to be hungry once you graduate if you want to gain the best jobs out there,” Anthony explained. “It is important that you apply yourself in the search for your first post-university role, but it is also vital that you apply yourself while studying through volunteering or gaining work experience at a company like Northern Media, who offer work experience to talented individuals.”
Chris Elliott continued, “We hired Anthony when he was a recent but enthusiastic journalism graduate and have seen him excel in the marketing industry. We encourage journalism students to look at other industries while searching for their first job. Our current work experience student is also a Huddersfield University student, and we are impressed with the calibre of the university’s young talent. I hope we have inspired them to seek out all that the media industry has to offer them and I wish them all the luck in their future careers.”