Magazine advertising campaign launched for Alternative Drainage

As part of planned activity within their 2013 marketing strategy, Northern Media have today implemented a print media advertising campaign on behalf of their client, Alternative Drainage.

In a drive to grow the number of ‘septic tank’ leads from customers in West Yorkshire, adverts have been placed in several editions of ‘Total Pages’, a local magazine targeting Huddersfield, Mirfield, Halifax, Calder Valley, Brighouse and Todmorden.

Circulation to over 100,000 homes, it is hoped that the advertising campaign will reach rural homes and businesses who have septic tanks and need a waste removal service. Furthermore, it is hoped that through a sustained period of advertising Alternative will raise brand awareness and market other products within their portfolio, including drainage, jetting and CCTV surveys.

All adverts will feature local geographic numbers to achieve the maximum return on investment, whilst also providing valuable feedback on the campaigns success.

As a part of wider strategy to drive growth, Northern Media are also building five micro-websites, designed to generate leads predominantly from the Leeds areas.

If you would like to grow your business, have an advertising budget, but need some direction on where and how best to distribute those funds, call Northern Media. We would be more than happy to help you produce a marketing or advertising strategy that channels your budget into achieving our key business objectives.

Written by Tom Gibson

Project Manager

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