Despite the recession, leading roller shutter company, Excel Industrial Doors has reported a 20% increase in turnover for the 2011 / 2012 financial year.
Senior figures within Excel have pointed to their marketing and advertising strategy as the key reason for the companies recent success.
In addition to building a new website and designing a new brochure, Northern Media has focused its attention (and Excel’s budget) on writing regular news content, expanding the site content and building inbound links into the new Excel website.
Commenting on the figures, Duane Swift Managing Director, added, “Whilst it’s been really hard work, I am extremely satisfied with how the business and our staff have performed this year. Equally we wouldn’t have achieved this success without the help and support of our marketing agency, Northern Media, who play a key role in generating our leads. About 2 years ago, we built a brand new website, and then over the last 18 months, we have invested time and money on driving the ranking of that site on Google. It is now starting to pay dividends, which is great to see”
In response, Managing Director of Northern Media, Chris Elliott added, “Over the last 6 months in particular, we have focused our efforts on optimising their website in the Leeds area, which carries the highest volume of search traffic. This is now starting to deliver some solid results which is translating into orders for Excel”