Facebook is immensely popular, with over a billion users, and it makes sense to tap into this huge pool of potential customers to increase traffic to your website. Increasing the number of ‘Likes’ on your page is the most straightforward way to use Facebook to increase website traffic, but how do you do it?
Firstly, make sure you have provided lots of information about your business, filling in your profile, including your Timeline. Use good photographs of your business, or products, as images will attract more Facebook Likes than text.
Northern Media recommends you aim to post regular updates onto your page, as you need fresh posts to get more Facebook Likes. Post interesting articles, or images, and if you don’t have any news, share an article from another company. Interesting or amusing articles and images are a good way to gain more Facebook Likes.
Put a Facebook Likes widget onto your website, to make it easy for your customers to give you more Facebook Likes, adding a reminder to your customers that Facebook Likes will be appreciated.
Post your updates at the optimum time for most Facebook Likes. Thursdays and Fridays attract most attention, with Saturday attracting most shares. Most exposure is between 12.00 and 1.00pm, but 3.00pm will get most clicks.
Run a competition, with an attractive prize. Make sure you state that contestants must Like and Share your page for a chance to win. Competitions attract vast numbers of Facebook Likes and shares, and are a simple way to get more attention for your business.
Add your Facebook link to all your marketing material, such as e-signatures, e-brochures, online adverts and much more.
You may like to invest in Facebook Ads, to increase traffic to your site, or try Share For Share, where you team up with a company in a related sector selling similar products who posts similar content to yourself, for mutual sharing, or for more advice about how to improve the performance of your Facebook page by using Facebook Likes, contact the social media experts at Northern Media.