The importance of Google maps for your business

Use of the online map facility, Google Maps, has seen a huge increase due to the rising popularity in use of mobile phones and computers. Increasingly, we now use our phone or computer in all aspects of our everyday life to access information at home, work, or when out and about.

Whether we are looking for a destination or searching for a nearby business, increasingly we will consult Google Maps as an efficient, reliable, and convenient reference for this information. Google Maps will show us how to get to our destination, or how to find a particular type of business close to wherever we are now. For this reason, it is vitally important that your google maps listing is regularly checked and updated to reflect any changes in your business address or opening times.

To do this, Google Maps uses Google Places, which is a free service that allows businesses to list their location on Google Maps, by verifying their business listing. Businesses registered on Google Maps are proven to get more visibility as Google continues to rejig their algorithms. For businesses with an online presence, this means that customers looking for a company related to their search term will be able to locate the business easily and conveniently on Google Maps and get clear instructions to the address using Google maps and even a phone number and the opening hours.

There is another aspect to Google Places and Google Maps that makes it even more important for businesses to register. When a potential customer searches for a particular product or service on Google, those that are registered on Google Places, and are located nearby, will be the ones that is displayed. So, a potential customer, looking for a product or service, will be directed first to local businesses that are registered on Google Places, and the location will be visible to the customer on Google Maps. This free service for businesses has the potential to bring a significant number of extra customers, who are actively searching for that specific type of business. Furthermore, with more and more people looking to use local businesses, or not wanting to travel, an optimised map listing that a potential customer can see is only a few miles away has multiple advantages.

Most businesses will be aware of the benefits of investing in SEO work, to increase traffic to their website, but regularly updating and checking the details on your google map listing is also vitally important.

If you are unsure as to how to register your business on Google Maps, or if you would like to find out more about how to use your listing to generate enquiries or company visibility, please do not hesitate to get in touch with our team on 01924 367105.

Written by Owen Molde

Marketing Support Executive

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