One month on from the General Data Protection Regulations Deadline (GDPR), we look at how it has improved and enhanced the quality of our email marketing services.
One of the main purposes of GDPR is to cleanse and improve the quality of the data that is used across various marketing services and this has proved to be both true and effective with the data used in services such as email marketing.
Whilst the number of recipients of Northern Media’s email marketing campaign has reduced in numbers, the quality of the data has subsequently improved.
The results of the recent email marketing campaign show that the open rate has increased by over 11%, whilst the click-through rate has increased by more than 30%. This means that the campaign is more effective as it reaches the right audience, generates interest within that audience and ultimately provides better value.
Email marketing is an extremely valuable marketing tool that enables a business to distribute its marketing material to the target audience for a relatively low cost. There are many benefits to be had from investing in email marketing including delivering targeted messages to specific audiences, raising brand awareness and increasing sales.
Northern Media provide a range of digital marketing services including email marketing, SEO, PPC, social media and web development. If you’d like to know more about how any of these services can benefit your business, contact us today on 01924367105.