Directory advertising project completed on time

With a couple of weeks to spare, Northern Media has successfully booked and implemented all clients directory advertising strategies for 2012.

Over the last three months, over 200 adverts for twelve different clients have been re-designed and submitted to the three main directory publishers, Yellow Pages, BT Phonebook, and Thomson Local.

Commenting on the project, Jonathan Scott, Sales Director commented, “I am really pleased with how the directory advertising has gone this year. Due to the economic climate, many of our clients have reduced their budget and therefore reduced the sizes of their adverts, which means we had to re-produce an awful lot of artwork. Huge thanks must go out to our artwork studio, in particular Paul Cowling, who played a key role in ensuring all artwork deadlines were met”

If you are currently advertising in Yellow Pages, the BT Phonebook or Thomson Local and are thinking about reducing your budget, or moving some of it to digital advertising and you need some advice, contact Northern Media on 01924 367105.

Written by Tom Gibson

Project Manager

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