The key to effective social media is communicating relevant information to a specific target audience. Whilst having 10,000 followers on Twitter might look great, if they are not interested in what you are posting or the services you offer, the time you invest to engage with that audience is a waste.
The key to any business is understanding your audience. Social media makes this possible in entirely new ways, and easier to accomplish than ever. With tools like Klout and Facebook Insights through Hootsuite, we can see your audience in a way that was previously impossible. This knowledge helps us tailor your campaigns, providing you a better return on investment.
At Northern Media we focus on identifying who your target customers are, understanding the types of information they are interested in, when they like to read about it, and posting relevant information that stimulates interest.
Crucially, social networks such as Twitter, allow us to locate your current customers and through that knowledge target potential customers. If your business expands into a new geographical location, we can create a “geosearch” to locate anyone tweeting about a product you market, similar products, or competitor products in that region. Once you locate these people, it’s an easy step to reach out and give them the personal touch, giving your business the edge in a competitive market.
At Northern Media, we focus on driving social media success toward the goals of your business not vanity metrics, and through our approach to measurement, we ensure that by using a variety of sources our clients can see the real results they are getting.
Additionally, we recognise the value that social media activity is having upon website ranking. Not only can Google see and therefore value the volume of traffic coming from social media platforms, if your connections share the content (links to your website) you are posting, that helps improve the ranking of your website.
If you are interested in creating a targeted social media for your business, do not hesitate to get in touch with the team here at Northern Media on 01924 367105.
“Having worked with Northern Media for many years, they knew exactly what we wanted from our new website. They worked closely with us throughout the process to ensure it was delivered to the highest possible standard.”
“Working with Northern Media has been a pleasure. They are quick to respond, honest and have delivered a great return on investment on our marketing spend.”
Social Media FAQs
What Social Media outlets can Northern Media manage?
Northern Media have experience in running effective social media campaigns for Facebook, Twitter, Instagram, LinkedIn, Google +, Pinterest and YouTube.
I don’t know which social media channels will benefit my business?
No problem, our social media experts can work with you to tailor campaigns to your specific business needs. Whether it is creating and nurturing professional business relationships through LinkedIn, or visually promoting your brand or products through Instagram or Pinterest, our team can advise on the best channels to focus on.
Will I have a say in what is posted?
Of course! Northern Media work closely with you to create a social media strategy that reflects you and your brand. We ensure we keep up-to-date with your business to ensure content is stays relevant and are highly responsive at changing campaigns to suit the fast-moving medium.
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Whether you have a specific enquiry about a service we provide, or are just looking for some general advice, we’d love to hear from you. Get in touch with a member of the team today.
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Northern Media (Yorkshire) Ltd
Unit 2, Calder Island
Wakefield, West Yorkshire