Studies have shown that results after the top four on the first page simply don’t get clicked on. More than half of all online sales come from search engine traffic. With more and more business coming from websites, it’s just good sense search results match up to a business’ potential. That’s where Northern Media can help.
Search Engine Optimisation (SEO) is the process of improving your website’s ranking within the organic listings returned by a search engine. Here at Northern Media our Google Analytics and AdWords certified staff monitor Google’s algorithm updates. This means we can fine tune the copy we provide and ensure your website places as high in the Google rankings as possible. This means the first copy we provide you with will be perfectly optimised for not just Google but Bing and Yahoo, plus with every further algorithm change, we can make the tweaks or wholesale changes needed to keep you at the top of the pile and ahead of competitors.
At Northern Media, we also understand the importance of metadata. We carefully research this hidden data and ensure it is properly inputted within the design of your site. Many companies avoid doing this because most clients won’t notice, but we believe anything that can help the client is worth doing.
Whilst SEO is a technical discipline, Northern Media have a holistic approach. For example, there is no point ranking in position one of Google, if the traffic isn’t going to convert into a sale. Equally, we will work with you to assess the return on your SEO budget across your target keywords, in terms of leads, sales, conversion and profit.
If you require the expertise of our in-house SEO specialist to get your website ranking, do not hesitate to get in touch with the team today on 01924 367105.
“Having worked with Northern Media for many years, they knew exactly what we wanted from our new website. They worked closely with us throughout the process to ensure it was delivered to the highest possible standard.”
“Working with Northern Media has been a pleasure. They are quick to respond, honest and have delivered a great return on investment on our marketing spend.”
What is SEO
SEO, otherwise known as Search Engine Optimization, is used to ensure that people can find you online.
What does Northern Media’s SEO campaign consist of?
Northern Media have a six-point approach to Search Engine Optimisation. This includes: Website Assessment and Keyword Analysis, Link Building, Content, Website Structure, Blog creation and Tracking and Analysis. To find out about our comprehensive six-point plan do not hesitate to get in touch with the team.
Is an SEO campaign better than PPC?
While PPC guarantee you to be top of search results, studies have suggested that organic results are 8.5x more likely to be clicked on than search results. An effective SEO campaign which increase the ranking of your site organically is a more sustainable approach to increasing traffic to your site.
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Whether you have a specific enquiry about a service we provide, or are just looking for some general advice, we’d love to hear from you. Get in touch with a member of the team today.
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Northern Media (Yorkshire) Ltd
Unit 2, Calder Island
Wakefield, West Yorkshire