High quality printing is still and probably always will be an essential part of any marketing agencies brief. The instant and lasting impact of great creative design, beautiful photography and engaging copy is often lost if the printing isn’t of the highest possible standard.
There’s a multitude of things that can (and do) influence the quality of a print, from the type, quality and thickness of the material used, the resolution of the artwork provided right through to the quality of the ink and printers used.
Our philosophy is simple – you should never have to reduce quality just because you want competitive prices.
At Northern Media, we’re lucky to have top-class in house designers and trained photographers on hand to ensure the quality of design that we can provide is of the best possible standard, as well as submitted in the correct way. We’re also lucky enough to be able to draw on the great printing heritage of Wakefield through our relationships with a multitude of printers, each specializing in a different area.
We can provide whatever printing your business might need, from magazines and brochures to signage, stickers and stationary. We also encourage existing clients to use our services for low volume printing. With the rising price of consumer ink cartridges, the cost of outsourcing print jobs is falling and the quality is far higher.
“Having worked with Northern Media for many years, they knew exactly what we wanted from our new website. They worked closely with us throughout the process to ensure it was delivered to the highest possible standard.”
“Working with Northern Media has been a pleasure. They are quick to respond, honest and have delivered a great return on investment on our marketing spend.”
Do I have to organise my printing or can Northern Media do it for me?
Northern Media have several relationships with great printers and will happily organise the printing for you. But if you would like to organise it yourself that is also fine. Our designers will provide you with the relevant file formats you will need to give to the printer.
What is bleed?
Bleed is the artwork is that slightly larger than the final size. This allows a degree of movement when printing to ensure the artwork extends to the edge of the pages after trimming.
What is the difference between CMYK and RGB colours?
CMYK is a four-colour mode, used in printing. Where as RGB is a primary colour mode used for electronic devices such as computers and phones.
What is resolution?
Resolution is the quality of an image produced by a printer and displayed on a monitor.
Why do printed colours look different from the colours on my screen?
Printers and screens produce colours differently. Screens use RGB colours which is a slightly larger spectrum of colours than CMYK colours that a printer uses. Depending on the equipment printers can reproduce most, but not all, RGB colours.
Keep up to date with all the latest industry and company news from Northern Media.
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Northern Media (Yorkshire) Ltd
Unit 2, Calder Island
Wakefield, West Yorkshire