PPC - Paid Search
Through our AdWords expertise, Northern Media can also help you with pay per click or PPC marketing. While it’s true that 40% of web users tend to avoid sponsored links, the other 60% is still potentially billions of people. We can also utilise AdWords to give new websites an artificial push, moving them higher in the rankings than they would otherwise be. It’s ideal for a newer company that needs exposure fast!
Whilst Northern Media has years of experience setting up and managing PPC campaigns, we recognise that paid search should be approached with a ‘test and measure’ mentality. Generating lots of traffic is easy, but the key to success is converting that traffic into leads. Northern Media will therefore work closely with you to research and target the right keywords, run an initial pilot and analyse the return on investment.
“Having worked with Northern Media for many years, they knew exactly what we wanted from our new website. They worked closely with us throughout the process to ensure it was delivered to the highest possible standard.”
“Working with Northern Media has been a pleasure. They are quick to respond, honest and have delivered a great return on investment on our marketing spend.”
PPC – Paid Search FAQs
How does PPC work?
A Pay Per Click campaign involves paying Google to list your ad with a link to your site at the top of the search results ahead of the organic listings. When a user clicks on your ad, the current Cost Per Click (CPC) comes out of your allotted budget.
Can I manage my PPC campaign myself?
While it is possible to manage your own PPC campaign, many small business struggle to do so effectively due to lack of time, resources and knowledge. Northern Media can work closely with you to identify the most effective keywords to target and closely monitor its success.
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Northern Media (Yorkshire) Ltd
Unit 2, Calder Island
Wakefield, West Yorkshire