Record breaking calls for Northern Media client MJ Backhouse

Selby based MJ Backhouse, a pest control business helping commercial and domestic properties in Yorkshire, has received a record-breaking 1,800 calls in one month directly from advertising and marketing campaigns implemented by Northern Media.

Our team, who have been working with the company for over five years, have strategically planned their marketing activity which has in turn contributed to the staggering number of calls the company saw in June, using various methods to push the MJ Backhouse name out to the local area.

Through this, we have proven that the yellow pages is not dead yet, after placing the company into the directory led to 480 more calls in June than in May, with other directories including BT and Thomsons, bringing in a combined number of 306 calls. What’s more, the MJ Backhouse website alone brought in 331 calls following our digital marketing activity on the site and through social media to contribute to the figure.

Following the success at the company, MJ Backhouse have also made two new appointments last month, one of which will be helping out in the admin side of the company to help manage the increase in calls.

Darren Backhouse, director of MJ Backhouse, said:

“Summer is always a busy time for us, but never did we expect these sort of call figures. We are always pleased with the work that the Northern Media design and marketing team do for us, and it’s great to see how their strategies are improving our company.”

Northern Media also control the company’s social media activity which has meant that this, combined with the marketing strategy, ranks MJ Backhouse exceptionally high on search engines.

Jonathan Scott, sales director of Northern Media, added:

“A lot of people automatically think that print is dead, and that digital marketing is the only way forward. But MJ Backhouse is the perfect example that directories such as the Yellow Pages can work for specific industries, and it is for that reason, alongside our SEO and social media strategy online, that people are beginning to hear about their pest control team.

“It’s always great to see our clients doing well as it’s such a complement to our marketing team. We’ve worked well on the MJ Backhouse brand over the years, helping them with magazine advertising, web and graphic design – that’s why we value our relationship with them so much, as we have both come so far together. I can’t wait to see how the company progresses, and I look forward to working with them in the future.”

Northern Media is a full service marketing and design agency based in Wakefield. We provide a range of services, which include graphic design, web development, digital marketing and PR, to a variety of clients in a number of sectors all across the Leeds, Huddersfield and further Yorkshire area. For more information on how we could help your business, contact our team on 01924 367 105.

Written by Rachel Collins

Business Development Manager

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