New Local Roofing Website for DPR
During initial discussion, Northern Media identified that whilst DPR had a dominant printed media presence through advertising in local directories, such as Yellow Pages, their existing website was not appearing on the first page of Google for most roofing related searches, across their target towns in Yorkshire. Leeds in particular, where the roofing sector is particularly competitive, their search engine ranking and optimisation was weak. Upon further analysis of DPR’s current website several factors were identified for the poor ranking, including relevant web copy, website page structure, resulting meta-info, relevant backlinks, locality information, sitemap, regularity of content updates etc, etc. What also became clear during the discussion process was that when DPRs customers were searching for a roofing company, they would almost always try to source a local supplier and would therefore tag a location to the keyword search (eg ‘Roof Repairs Leeds’, ‘Roofers Wakefield’). With this in mind, Northern Media proposed the building of five roofing micro-sites, similar in design and content, but built around ‘roofing’ and their ‘target locations’ – Leeds (www.leedsroofs.com), Wakefield (www.wakefieldroofs.com), Barnsley (www.barnsleyroofs.com), Huddersfield (www.huddersfieldroofs.com) & Pontefract.(www.ponteftractroofs.com). Once live, Northern Media would provide Search Engine Optimisation services (SEO) for all five sites, to include both link building and regular updating of new content (news / clients / case studies), specific to each website and target location.
Darren Rickett, Managing Director commented, “I am really pleased with how the micro-websites are performing and with the number of leads they are generating for my business. Because they were all hosted on brand new domain names, it took about three months for the sites to appear prominently in Google’s search results, but through continued investment Northern Media have really started to improve the website ranking. Whilst we are still not quite there, the micro-sites had already delivered a return on investment within 3 months of going live. The objective when we set out was specifically to generate roofing leads in the towns we were targeting, Leeds, Wakefield, Huddersfield, Barnsley & Pontefract. I can say with complete confidence that Northern Media have delivered on the brief. I would certainly recommend Northern Media’s web design services to other businesses in Yorkshire. As a result of the success of the micro-site project, we have used Northern Media for several other marketing and advertising projects and also now trust them to manage our whole marketing budget”Back to Projects