SEO campaign saw traffic growth for MJ Backhouse

The Objective

MJ Backhouse are based in Selby, North Yorkshire, and have 30 years’ experience as a pest control business. MJ Backhouse provide their services across the whole of Yorkshire but the family-owned business needed some help reaching out to the wide customer base. MJ Backhouse invested in our expertise of Search Engine Optimisation (SEO) to ultimately increase traffic to their website and help them grow throughout the whole of Yorkshire.

Solutions offered

At Northern Media, we work very closely with our clients, establishing the most effective approach to the SEO campaign. We put a lot of emphasis within the campaign into targeting domestic and commercial keywords to facilitate a growth in the chosen aspects for the business. This predominantly involved boosting business for specific pest services and specific locations in Yorkshire where MJ Backhouse wanted to grow sales.

The Results

As a result of an extensive campaign, MJ Backhouse’s website reached the first page for google searches of pest control in the whole of Yorkshire. Meaning Northern Media helped them surpass their original objective and reach a wider audience. By focusing on specific, location-centred keywords, we were able to boost MJ Backhouse’s business in different areas of Yorkshire. The SEO campaign and subsequent rise through Google rankings saw MJ Backhouse’s organic traffic grow by 20% from the previous year.

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