Clear View SEO Campaign Generates £1 Million revenue

The Objective

Before the implementation of Northern Media’s Search Engine Optimisation (SEO) campaign, Clear View, established Yorkshire based aluminium window and door specialists, had little or no online presence. They wished to increase traffic to their website, generating more enquiries in Yorkshire and the wider North of England for both their domestic and commercial products.

Solutions offered

Northern Media’s SEO experts worked closely with the client, creating the most effective approach to get the Clear View website onto the first page of major search engines, and more importantly, to keep them there.  After reviewing the client’s website and listening to their requirements, we recommended a full onsite and link review to increase organic SEO.  This including amendments to Meta descriptions and keywords and the focus on high quality link building.

After we identified with the client all the keywords relevant to their target audience, our in- house SEO copywriters assessed the content and structure of the site ensuring the right keywords were in the right locations.

The Results

As a result of our location focused targeting, Clear View’s website had a page one ranking for ten locations across Yorkshire, quickly establishing themselves in the local area and competing with national leaders in the top positions. The client have now been able to branch out further into areas such as Manchester and Derby, with the aim of going national.

An aggressive national link building campaign each month has seen traffic increase to over 4,000 visits a month. With overall organic hits increasing from 30,000 hits in 2014 to 44,000 in 2015. The SEO has dramatically improved the client’s social presence and therefore the number of enquiries received, with the campaign generating over a million pounds in revenue for the business.

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