Excel Industrial Doors generate growth through PPC campaign

The Objective

Our long-standing client of over 8 years, Excel Industrial Doors, have again invested in Northern Media’s marketing expertise. Excel supply industrial doors, roller shutters, fire shutters and industrial shutters to the domestic and commercial market. They are based in Huddersfield but cover the whole of Yorkshire and even have Kirklees Council as a client of theirs. Excel have been pleased with previous services by Northern Media and decided to invest in Pay Per Click (PPC) advertising in order to boost traffic to their site.

Solutions offered

Excel wanted the PPC campaign to focus on the different aspects of the business in which they specifically wanted more growth. Northern Media worked closely with them to identify a number of keywords to specifically target within the campaign, these included products like commercial shutters, industrial doors, fire shutters and fire doors. Excel used the PPC campaign to increase sales from other organisations that have regular buying needs, such as Councils, Universities, and Landlords which would create a steady source of work and income.

The Results

As a result of the targeted adword campaign, Excel generated over 400 clicks per month to their website. This, combined with the SEO campaign also delivered by Northern Media, generated over £550k per year in revenue for the company. By targeting specific aspects of the business, specific client types and a specific 40-mile radius around Huddersfield, we were able to help Excel achieve a 10% growth of year on year turnover.

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