Northern Media create new modern, relaxed branding for Farsley Dental

The Objective

Farsley Dental are a Leeds based dental practise that provide NHS and private dental treatments to patients throughout Leeds, West Yorkshire and North Yorkshire. Jon Swarbrigg, the managing partner, approached Northern Media after being referred from another client as their old brand did not reflected how the practice wanted to be perceived.

Their website did not reflect their core values and approach and therefore was not successfully converting traffic into enquires. Farsley were looking to re-brand and redevelop their website to position the practice as a modern, forward thinking, relaxed yet professional practice that would attract more private paying clients.

Solutions offered

Northern Media recommended a series of strategies that would revive the Farsley brand and generate more enquiries for the practice. This included a full website redevelopment with full content management and CRM integration, with a targeted SEO and PPC campaign to drive traffic to the site post launch, plus a comprehensive social media campaign to further raise brand awareness.

Liaising closely with the client, our in-house team of expert graphic designers worked on creating a new brand that made the dental practice feel less clinical and more approachable, as well as a new website attractively showcasing the best the practice has to offer.

The Results

The result was a spectacular new website that reflects their new brand and showcases the best of their dental work through features such as customer video testimonials and promotes their full suite of services. The new site, which effectively supports and integrates with other marketing activity, successfully reinforces their brand identity as approachable and fun, which attracts more private paying clients and in turn has resulted in significant growth for the dentist.

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