Northern Media design stylish new website for Wakefield salon

The Objective

The Edge is a modern hair and beauty studio based in the centre of Wakefield. They approached the team at Northern Media to create the design for their brand new website.

As a modern, image-focused brand, their design brief was very particular. They wanted the website to be stylish and cutting edge, reflecting the services they provide at the salon, while still maintaining a friendly, personable and relaxing tone.

They wanted a new website to attract both men and woman of all ages looking for hair cutting and treatments, they therefore required a simple design with a strong focus on excellent customer experience.

Solutions offered

Once the key requirements were fully established between Northern Media and the client, the in-house design team began to produce visuals for the site. Working closely with the client, a series of drafts were carefully refined to ensure it remained consistent with the company’s clear branding.

Working closely with the development team, our designers were able to find the balance between functionality and aesthetics within the bold new design. At all stages the design team were keen to emphasise the unique selling points of the salon, which included the combination of cutting edge style and a personal, friendly approach.

The Results

The client were extremely pleased with the final design which fulfilled their specific design brief. The design team were clear to emphasise the unique selling points of the salon throughout the site. This was done particularly through the individual pages that raised the profile of each stylist and fulfilled the brief of being a personal and approachable business that focuses on customer experience.

The final design was a sleek, contemporary website that effectively targets the hairdressers stylish target market.

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