Northern Media placement student finishes university degree

As he wrote about towards the end of last year, Online Copywriter Shaun Bradley has been on placement at Northern Media since late July 2014.

Having completed his Sports Journalism degree a few weeks ago, he now continues to work for the company, and spends the majority of his time in the office writing content for a variety of clients.

We recently caught up with Shaun to have a chat about his experiences over the past ten months or so…

How did the placement at Northern Media come about?

“It was first advertised through the University of Huddersfield. I registered my interest after receiving an email from one of my tutors about the opportunity, and then we had a meeting about what the placement would entail and so on. Though I didn’t have much experience in marketing at the time, it was something that I was genuinely interested in and fancied pursuing.”

Obviously the transition from journalism to marketing is quite a large one. Why did you want to make it?

“I’d really enjoyed a ‘Strategic Public Relations’ module during my second year of university, and found that my grades were really excelling in it. While this wasn’t directly linked to marketing, it taught me how to see things from the clients point of view rather than just my own. The idea of writing for several companies appealed to me because of that.”

Was the change hard?

“Initially, some aspects did prove challenging. I was, however, massively helped by the fact that one of our Marketing Executives, Anthony Bowyer, had graduated from the exact same course that I was on. As we’d had similar experiences he could understand the problems that I faced.”

You’ve been working here for a while now. What have you learnt so far?

“A lot! I won’t list everything, but I’d say that one of the most important lessons has been learning how to write for Google’s algorithms. I now know that writing good content isn’t always the be-all and end-all, and that it has to be both written well and optimised for search engines.”

What would you say to anyone thinking about applying for a role at Northern Media?

“It’s a fantastic place to work. We have a fairly small but extremely ambitious team of people who’re always willing to go above and beyond for their clients. As has been made evident already this month, the company is growing at an impressive rate, and is always on the lookout for talented individuals. I know that we’re planning on taking on another University of Huddersfield student on placement later this year, so keep your eyes peeled if you’re currently studying there!”

Northern Media are a full service marketing agency based in the centre of Wakefield. Should your business require assistance with its SEO, social media, web design or any other practices, please don’t hesitate to get in touch.

You can talk to a member of our team by either calling 01924 367 105 or emailing

Written by Tom Gibson

Project Manager

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