In today’s society, social media is hard to avoid. It is estimated that by the year 2020, nearly three billion people will have access to at least one social media account. With such a large audience at their disposal, it is only natural than more and more businesses are looking to develop a comprehensive social media marketing plan to reach out to their target audience.
But to really make the most of the potential benefits social media can bring to your business, you need to ensure you are using them properly. Here at Northern Media, we are focused on driving social media success for our client’s business, and have therefore come up with a few simple steps to ensure your social media presence is working for your business:
Understanding your audience
This is the first thing a business’ need to get to grips with before embarking on any social media campaign. The number of social media channels is vast and extremely diverse. As well as the most obvious platforms such as Facebook and Twitter, there are countless others such as Instagram, Flickr, LinkedIn and Pinterest, to name but a few. The sheer variety of options means that businesses can spread themselves too thinly and fail to make an impact.
By taking the time to consider your target audience, thinking about the nature of your business industry, you can focus only on the networks that will provide a good opportunity to connect. For example, if you are a retailer selling attractive goods, a visual medium such as Instagram or Pinterest may be more effective than Twitter. Focusing your time and energy on relevant sites can maximise your efficiency, and therefore the results
Engaging with your audience
Once you have identified the relevant social media channels, it is all about engagement. Don’t fall into the trap of talking to your audience rather than talking with them. Direct interaction with your audience is one of the hallmarks and main benefits of social media, if you are merely posting promotional material without subsequent engagement your business can be viewed as cold and distant to your consumers.
Stay up to date
The fast-paced, ever-changing nature of social media means your business needs to stay on top of all accounts. Make sure your business in posting frequent and relevant high-quality content, otherwise you will fail to grab the attention of your target audience. Always keep an eye out for the latest social media trends and channels that are engaging audiences and incorporate them into your strategy, ensuring your campaign does not become stale and outdated.
If you are struggling to make your social media campaigns work for your business, do not hesitate to get in touch with the team here at Northern Media on 01924 367105 to see how our social media experts can assist you.