ABi Garage Doors, one of the largest garage door companies in Leeds, has recently place an order with Northern Media to build three micro-websites. The micro-websites will be of consistent design and feature ABi’s full range of garage door and front door products. However, each website will be uniquely written to target customers in three major towns across Yorkshire: Bradford, Wakefield & Huddersfield.
Each ‘location based’ website, will feature projects, case studies, an image gallery and news items unique to that area. This will achieve three key objectives:
1. Deliver tailored information to the customer
2. Improve conversion rates
3. Help drive the organic ranking of the website for location based searches
As part of the contract, Northern Media will also develop mobile variations of each website, so that customers are delivered a tailored design when accessing from mobile phones, tablets or an android device.
Commenting on the order, Sales Director Jonathan Scott added, “We are really pleased that ABi has chosen Northern Media as a partner to build the three micro-websites. When buying Garage Doors, many people still want to buy from their local supplier, irrespective of whether their local supplier can offer the best range of products and the best prices. It is hoped that the new location based websites will convince people that despite being in Leeds, ABi can provide outstanding service to customers in other towns such as Wakefield, Huddersfield and Bradford”.
“With over 50% of ABi’s inbound traffic now coming from mobile or tablets, we are also pleased that ABi has recognised and embraced the changing landscape of mobile search, spending a little more to have mobile variations of the website built”
The first micro-website is expected to go live around August, 2013